“Just Type It” – Nike Typography by TXABER

By - March 26th, 2013

An exercise in multiple creative disciplines from carpentry, art, to graphic design and typography. Inspired by Nike‘s motto “Just Do It” and partly by a basketball court’s wooden flooring, Bilbao-base artist TXABER devised a unique typeface made from wooden slats. The result is a beautifully crafted typography in wood, with the ability to transform from two-dimensional into 3D just by the simple addition of pre-made curved laminates.


Beautiful concept and execution!

Wish the font was a nike brand font... away from the swoosh it becomes disconnected.