LOOK/SEE x G.I. Joe Sunglasses Collection

By - March 29th, 2013

look see gi joe sunglasses collection 01 LOOK/SEE x G.I. Joe Sunglasses Collection

As the Basketball Product Line manager at Nike, Kyle Yamaguchi drew on his personal history as an ’80s kid to initiate a Nike collaboration with Hasbro on a G.I. Joe collaboration. Three years later, in the role of founder and CEO for his own LOOK/SEE sunglass brand, Kyle has reached out to Hasbro once again for another G.I. Joe project. The result is five limited-edition styles, built with acetate and produced in quantities of just 100 each. The sunnies are inspired by original G.I. Joe characters and come in custom blister packages similar to the original toy packaging from the 1980s. They’re available now through LOOK/SEE’s online store.

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