Proving there is more than one way to conduct a sneaker launch, Nike will be “mixing up” things a bit for the release of its Lunar Force 1 “Easter” tomorrow. Fashioned after the White Ice version, the five alternate colorways will also be all-white, with the exception of colored outsoles in Blue Ice, Red Ice, Canary Ice, Green Ice, and finally, Pink Ice. Since all shipments went out in nondescript packaging, no retailer will know the colorway they received till tomorrow. And in turn, prompting a “hunt” by customers, much like the traditional Easter Egg Hunt. While some legwork is guarantee as sneakerheads seek out their favorite colorway from store to store. It certainly beats hours of lining-up just for one. The hunt begins tomorrow via select Nike Sportswear retailers near you.
Release Date: March 30th, 2013 (Tomorrow!)