Nike Inside Access – “Superhuman” T-Shirt Collection Designs

By - April 2nd, 2013

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As part of its “Inside Access” series, in which various aspects of Nike Basketball is viewed through the lens of design innovation, Nike offers an inside look at the creation of its Superhuman T-shirt collection. Nike Basketball’s T-shirt design philosophy is the point of departure — set a new standard with colors, graphics, illustrations and art that excites. For members of the Nike design team, they have the added advantage of new printing techniques, advanced material blends, sustainability, multiple silhouettes and built-in stories courtesy of the brand’s many superstar athletes. Designer Jack Aguirre tapped all of these benefits in crafting the Superhuman-themed T-shirt collection that pays homage to the Nike athletes LeBron James, Kobe Bryant and Kevin Durant. He regularly met with all three for ongoing feedback, resulting in hand sketched illustrations that would go on to visually showcase their superhuman skills on graphic tees. Check out a video overview below, and purchase the Nike Basketball Superhuman T-shirt collection here.

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