The Vans DQM General pays homage to its Big Apple roots with a capsule collection featuring one of the most iconic logos of all time: the “I Love NY” graphic designed by Milton Glaser in 1977. Created to promote tourism in New York City, the trademark has appeared on everything from tees to shopping bags while becoming a pop art artifact in its own right. The Vans DQM General will use the logo in an all-over print across the off-white canvas upper of a Vans Authentic, as well as the quarter panels of a Sk8-Hi. Both silhouettes feature a classic white midsole and gum waffle outsole, plus Vans DQM General print on the sockliner. The limited edition Authentic and Sk8-Hi is slated to launch exclusively at The Vans DQM General and online starting on April 19th.
The VANS DQM General New York
93 Grand Street | Map
New York, NY 10013
TEL #: 212-226-7776
Release Date: April 19th, 2013 (Friday)