Nike Air Max 180 – A Look Back at Past Advertisements

By - April 9th, 2013

nike air max 180 a look back at past advertisements 01 Nike Air Max 180   A Look Back at Past Advertisements

Back in early 1991, Nike staged a full-on marketing blitz to announce the release of the Nike Air 180, working with longtime partner Wieden + Kennedy to unleash TV and print campaigns with a decidedly artistic bent. While artist collaborations have become fairly standard in today’s sneaker world, the concept was groundbreaking in 1991. The TV commercials for the Nike 180 were created by the likes of Industrial Light & Magic, cinematographer Caleb Deschanel, Italian animation legend Guido Manuli and acclaimed director David Cronenberg. The shoe’s corresponding print campaign was similarly offbeat, utilizing the artwork of the legendary Ralph Steadman, French cartoonist André François, Charles S. Anderson Design and graphic designers Alfons Holtgreve and Takenobu Igarash. Check out the 8-page original advertorial below, along with additional imagery from the early ’90s marketing campaign.

nike air max 180 a look back at past advertisements 02 570x789 Nike Air Max 180   A Look Back at Past Advertisements

nike air max 180 a look back at past advertisements 03 570x843 Nike Air Max 180   A Look Back at Past Advertisements

nike air max 180 a look back at past advertisements 05 570x768 Nike Air Max 180   A Look Back at Past Advertisements

nike air max 180 a look back at past advertisements 04 570x795 Nike Air Max 180   A Look Back at Past Advertisements

nike air max 180 a look back at past advertisements 06 570x765 Nike Air Max 180   A Look Back at Past Advertisements

nike air max 180 a look back at past advertisements 07 570x772 Nike Air Max 180   A Look Back at Past Advertisements

nike air max 180 a look back at past advertisements 08 570x816 Nike Air Max 180   A Look Back at Past Advertisements

nike air max 180 a look back at past advertisements 09 570x798 Nike Air Max 180   A Look Back at Past Advertisements

nike air max 180 a look back at past advertisements 10 570x813 Nike Air Max 180   A Look Back at Past Advertisements

nike air max 180 a look back at past advertisements 11 570x796 Nike Air Max 180   A Look Back at Past Advertisements

via: Crooked Tongues

0 comments