Back in early 1991, Nike staged a full-on marketing blitz to announce the release of the Nike Air 180, working with longtime partner Wieden + Kennedy to unleash TV and print campaigns with a decidedly artistic bent. While artist collaborations have become fairly standard in today’s sneaker world, the concept was groundbreaking in 1991. The TV commercials for the Nike 180 were created by the likes of Industrial Light & Magic, cinematographer Caleb Deschanel, Italian animation legend Guido Manuli and acclaimed director David Cronenberg. The shoe’s corresponding print campaign was similarly offbeat, utilizing the artwork of the legendary Ralph Steadman, French cartoonist André François, Charles S. Anderson Design and graphic designers Alfons Holtgreve and Takenobu Igarash. Check out the 8-page original advertorial below, along with additional imagery from the early ’90s marketing campaign.
via: Crooked Tongues