PRIVILEGE has just announced the launch of their official web store, expanding their reach beyond those lucky enough to live around where their new store in New York will open up shop. This is the first time that the Japanese brand has extended their products into the U.S. market, offering gear alongside other top streetwear/hip-hop lifestyle brands, including DEADLINE, ANTHEM, am After Midnight, and their countrymen over at Lafayette. Considering the PRIVILEGE movement took its first steps back in 2010, the brand has quickly grown to influence the game by allowing their customers to experience the brand’s own spin on products, culture, style, music, and fashion. Jump over the new site to see for yourself and to check out what PRIVILEGE and their brand ambassador DJ Clark Kent are up to. Make sure to also stay tuned for more information about the opening of their Brooklyn-based shop.