adidas by Tom Dixon – Officially Unveiled at Milan Furniture Fair 2013

By - April 10th, 2013

adidas by tom dixon milan furniture fair 2013 01 adidas by Tom Dixon   Officially Unveiled at Milan Furniture Fair 2013

An unlikely pairing of concepts will take center-stage at this week’s Milan Furniture Fair as adidas unveils its newest collaborative project, this time with renowned British industrial designer Tom Dixon. Billed as adidas by Tom Dixon, this debut collection will also mark a 2-year partnership between the two icons.

As an early champion of British design sensibilities, traditional craftsmanship, and the return of raw aesthetic, the collection features ultra-functional concepts such as a modular 5-in-1 overall that converts into either a coat, jacket, pants, skirt, or shorts. Consists of a travel solution that functions as either suitcase, backpack, and garment bag, the collection also includes padded parka that transforms into a sleeping bag and “ultralite” hoodies which revert into a travel pouch.

The new adidas by Tom Dixon will be on display throughout this week at the MOST pavilion during Salone Internazionale del Mobile di Milano.

adidas by tom dixon milan furniture fair 2013 02 570x378 adidas by Tom Dixon   Officially Unveiled at Milan Furniture Fair 2013

adidas by tom dixon milan furniture fair 2013 03 570x378 adidas by Tom Dixon   Officially Unveiled at Milan Furniture Fair 2013

adidas by tom dixon milan furniture fair 2013 04 570x378 adidas by Tom Dixon   Officially Unveiled at Milan Furniture Fair 2013

adidas by tom dixon milan furniture fair 2013 05 570x378 adidas by Tom Dixon   Officially Unveiled at Milan Furniture Fair 2013

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