Unveiled yesterday at the MOST pavilion in Milan, the http://freshnessmag.com/2013/04/10/adidas-by-tom-dixon-officially-unveiled-at-milan-furniture-fair-2013/” target=”_blank”>adidas by Tom Dixon collection divulges the concept of future ware with hints of Dixon’s industrial designer background. Under a 19th century-style roofed rail station, with simulated smoke and all, purposely created by Dixon’s own http://tomdixon.net/designresearchstudio” target=”_blank”>Design Research Studio, the exhibition is an ideal juxtaposition of Europe’s industrial prime versus the 21st century lifestyle of hi-tech mobility and modernity.
The collaborative collection also features http://tomdixon.net” target=”_blank”>Dixon‘s sensibilities to British design, traditional craftsmanship, and the emphasis of raw aesthetic. It will include ultra-functional concepts like a modular 5-in-1 overall that converts into either a coat, jacket, pants, skirt, or shorts. A travel solution which functions as either suitcase, backpack, and garment bag, or a padded parka that transforms into a sleeping bag and “ultralite” hoodies which revert into a travel pouch.
Currently on display at http://cosmit.it/en/” target=”_blank”>Salone Internazionale del Mobile di Milano as part of the Milan Design Week festivities, the first 20 designs from http://adidas.com” target=”_blank”>adidas by Tom Dixon Collection will be available starting in November of this year.
Images via: http://designboom.com/design/adidas-by-tom-dixon-at-most/” target=”_blank”>DesignBoom