Unveiled yesterday at the MOST pavilion in Milan, the adidas by Tom Dixon collection divulges the concept of future ware with hints of Dixon’s industrial designer background. Under a 19th century-style roofed rail station, with simulated smoke and all, purposely created by Dixon’s own Design Research Studio, the exhibition is an ideal juxtaposition of Europe’s industrial prime versus the 21st century lifestyle of hi-tech mobility and modernity.
The collaborative collection also features Dixon‘s sensibilities to British design, traditional craftsmanship, and the emphasis of raw aesthetic. It will include ultra-functional concepts like a modular 5-in-1 overall that converts into either a coat, jacket, pants, skirt, or shorts. A travel solution which functions as either suitcase, backpack, and garment bag, or a padded parka that transforms into a sleeping bag and “ultralite” hoodies which revert into a travel pouch.
Currently on display at Salone Internazionale del Mobile di Milano as part of the Milan Design Week festivities, the first 20 designs from adidas by Tom Dixon Collection will be available starting in November of this year.
Images via: DesignBoom