Music industry’s most famous royalties are expanding their imperial ambitions at a fast and furious pace recently. While husband Jay-Z is going all-in with his new sports and artists management initiative, wife Beyoncé isn’t too far behind in her own quest of dominance. In addition to her recent crowning achievement as GQ‘s “Hottest Woman of the 21st Century” and a $50 million endorsement deal with Pepsi, the songstress is also the “body” for H&M Summer 2013 Swimwear Collection, which just revealed its collaborative campaign by photographers Inez van Lamsweerde and Vinoodh Matadin. In the meantime, you can catch a glimpse of the Queen of Pop Music in all her glory this year at
The Mrs. Carter Show world tour, which kicked off earlier today in Belgrade, Serbia.