An ode to an often unrequited love affair between a city and its residents, New York City’s boutique DQM recently immortalized this love story with its “I Love New York” Collection, one featuring legendary designer Milton Glaser‘s 1977 “I ‘HEART’ NY” graphic on pairs of VANS Authentic and VANS Sk8-Hi.
A source of pride for New Yorkers in the midst of the city’s worst fiscal crisis, Glaser’s simple logo spoke volume, then and now, about New Yorkers’ resiliency and love for their city. So with that as a reference, DQM enlisted the help photographer Pepsi Kim to capture the day-to-day moments of a few of Big Apple’s 8 million citizens such as skaters Ryan Hickey, Mike Hernandez, and Tory Fraser, professional chef and TV host Michael Colameco, the “it girl” Vashtie Kola, “King of Beauty Supply” Ricky Kenig of Ricky’s fame, and more.
In off-white canvas with all-over “I LOVE NY” prints, “The Vans DQM General” brandings, black leather side stripe, and the signature VANS’ waffle sole in gum rubber, the DQM x VANS “I Love New York” Collection will available starting this Friday, April 19th, at The Vans DQM General in SoHo and DQM online store at www.dqmnewyork.com
The VANS DQM General New York
93 Grand Street | Map
New York, NY 10013
TEL #: 212-226-7776
Release Date: April 19th, 2013 (Friday)