The making of Daft Punk‘s upcoming Random Access Memories was something of a covert operation, but ahead of its highly anticipated May 21st release, the French duo has revealed a number of secrets regarding their first studio album in eight years. The guys behind the robot masks — Thomas Bangalter and Guy-Manuel de Homem-Christo — told Rolling Stone magazine they began working on Random Access Memories in 2008, choosing the title to underscore their fascination with the blurring of the divide separating humans and technology. Ironically, Daft Punk veered away from samples and drum machines during the recording process, drastically limiting electronic equipment in favor of live instrumentation. The move reflected their growing ambivalence toward the current state of electronic dance music, which Thomas characterized as being in a “comfort zone” and “not moving one inch.” That throwback mentality extended to the album’s marketing campaign as well, highlighted by television ads during recent Saturday Night Live broadcasts.
Check out the latest commercial below — containing a one-minute snippet of the insanely catchy “Get Lucky” featuring Pharrell Williams and Nile Rodgers — and go here to read the Rolling Stone piece in its entirety.