They may be out of the running for the top spot in the English Premier League, but Chelsea fans’ blood runs just as blue as ever. So much so that thousands of new 2013/2014 Kits were sold on pre-order without it even being shown, with adidas and Chelsea noting that, “it’s blue. What else matters?” Despite what they say, there are some other things that do matter in this new home kit, which is traditionally styled, taking inspiration from past legendary shirts worn by Chelsea greats, including a return to the four color club crest. Technology upgrades include TechFit, which is integrated into the kit to help improve speed by stabilizing muscles and focusing energy, and adidas’ ClimaCool, with heat and moisture controlling materials, ventilization channels, and 3D fabrics to improve airflow in key heat zones. If you want to drench yourself in blue, the new kit is available now for pre-order from the Chelsea Megastore and will go on sale on May 15.
Release Date: May 15, 2013 (Wednesday)