Carhartt WIP – Brandbook No.9 – Spring/Summer 2013

By - April 19th, 2013

Carhartt‘s more urban sub-line, Carhartt Work in Progress, has an interesting history of its own, aside from that of the storied parent line who can trace its lineage back to the late-19th century. Founded in Europe to help satisfy the need for apparel with a more urban appeal in the mid-1990’s, the WIP line has over the years successfully blended its classic workwear tilt with the styles and trends of Europe’s biggest cities, which has helped the brand reignite its appeal State-side, drawing thousands of new (and younger) customers to the iconic label. Now that it is a force in its own right in the fashion world, Carhartt WIP continues to build their reputation with their Spring/Summer 2013 brandbook, showcasing products from their new collection along with their collaborations with VANS Syndicate, Diemme, UDG, and their latest pieces for men and women. You can pick-up the latest Brand Book, previewed after the click, now at Carhartt stores and participating retailers.