Over the span of 16 season, Charles Barkley acted as the perfect foil for Michael Jordan. Whereas Jordan was suave on and off the court, Barkley was brash and blunt. While Jordan practiced the art of “speak softly and carry a big stick”, Barkley was more of a “scorched earth” kind of guy. Fittingly, Nike designed his Barkley Posite Max around the concept of Godzilla and Stegosaurus. With the addition of both Foamposite and Air Max technologies, Nike balanced out from the original lumbering design into something agile but still intimidating. See how the whole creative process of the Nike Barkley Posite Max from start to finish after the jump below and stay tuned for more new releases to come.
With a basketball career spanning three decades, Charles Barkley’s influence extends well beyond the court. His ability to elevate the game was key when the sport took off internationally in the early 1990s, while his bold personality transcends the game to this day.
Voted the best player in the world in 1993, Barkley’s wit and character were something the sport had never seen and Nike Basketball did its best to capture.
Attitude & Confidence
His reckless abandon on the court juxtaposed with his unmistakable charm off of it. Being just 6’5″, a modest height for a big man playing in the post against seven-foot gargantuans, gave Barkley the fearless confidence to excel.
Through the years, Nike Basketball partnered with Barkley to launch signature shoes that fit his game. Barkley’s trademark attitude was injected into the design of each shoe: teeth, straightjackets and armor all inspired unique design details.
Top Nike footwear designers including Eric Avar, Tinker Hatfield and Wilson Smith regularly met with Barkley for insight and inspiration. The Nike apparel team would also draw on Barkley’s distinct personality to design a range of clothing.
Parents Should be Role Models?
The advertising boom of the 1980s and ’90s allowed Nike to have some fun with Barkley in TV and print campaigns that generated international excitement. ‘The Meek May Inherit the Earth, but They Won’t Get the Ball,’ ‘I Am Not a Role Model,” and a small campaign where Sir Charles visits Tokyo were just a few of the iconic campaigns that Barkley fondly remembers.
Past Meets Present
Now, Nike is amplifying Barkley’s attitude with the release of the Barkley Posite Max. The new lifestyle model honors his shoes of the past with an aesthetic of the future. Designer Marc Dolce took inspiration from a trip to a museum dinosaur exhibit and combined those ideas with iconic elements of past Barkley shoes.
The Nike Barkley Posite Max shoe is available in four remaining colorways that will debut monthly through August 2013. The “Round Mound of Rebound” is proud to see his new shoe available globally.