For those who indulge in smoking of the green kind, tomorrow is a big day. Seveal teenagers in California coined the term 420 (otherwise known as 4/20 or 4:20), way back in 1971. Cheech & Chong are probably the first entertainers to promote the consumption of marijuana. Their classic film, Up In Smoke, debuted in 1978, and it was the first feature-film by the comedic duo. LRG pays tribute to the OG stoners and 420 by dropping an Up In Smoke Collection tomorrow. Consisting of t-shirts and headwear, all of the pieces are made in small volumes. Pick up the items through LRG online shop.