It wasn’t too long ago that most brands frown upon the association of April 20th to marijuana usage. That all changed quite literally overnight when Nike SB introduced its 4/20 edition some years ago. And while the Beaverton-base company never openly admitted to the edition’s association, the move helped to expose the mainstream culture to the somewhat cloistered movement and labels like HUF. In addition to its Plantlife Collection, HUF partnered with the Grand Marshal of Cannabis, Snoop Dogg (or Snoop Lion), for a limited collection. Aptly named “420 Collection,” it includes printed tees featuring graphics from Snoop Dogg’s heydays, hemp snapback caps, and Plantlife socks.
Scheduled to be available at exactly 12:01 am PST on HUF’s online store a few hours from now, the collection will also be available at Primitive in Encino and other retailers with HUF account later today. In the meantime, Snoop’s “Happy 420” teaser video after the click below.
17060 Ventura Blvd | Map
Encino, CA 91316
TEL #: 818-479-7171