It wasn’t too long ago that most brands frown upon the association of April 20th to marijuana usage. That all changed quite literally overnight when http://nikeskateboarding.com” target=”_blank”>Nike SB introduced its 4/20 edition some years ago. And while the Beaverton-base company never openly admitted to the edition’s association, the move helped to expose the mainstream culture to the somewhat cloistered movement and labels like http://hufworldwide.com/” target=”_blank”>HUF. In addition to its Plantlife Collection, HUF partnered with the Grand Marshal of Cannabis, http://home.snoopdogg.com/” target=”_blank”>Snoop Dogg (or http://myplaydirect.com/snoop-lion” target=”_blank”>Snoop Lion), for a limited collection. Aptly named “420 Collection,” it includes printed tees featuring graphics from Snoop Dogg’s heydays, hemp snapback caps, and Plantlife socks.
Scheduled to be available at exactly 12:01 am PST on HUF’s online store a few hours from now, the collection will also be available at http://primitiveshoes.com” target=”_blank”>Primitive in Encino and other retailers with HUF account later today. In the meantime, Snoop’s “Happy 420″ teaser video after the click below.
17060 Ventura Blvd | http://maps.google.com/maps?q=17060+Ventura+Blvd,+Encino,+Los+Angeles,+California+91316&oe=utf-8&client=firefox-a&ie=UTF8&hl=en&cd=1&geocode=FQ89CQIdd8Dv-A&split=0&sll=37.0625,-95.677068&sspn=23.875,57.630033&ll=34.160149,-118.505359&spn=0.010121,0.022724&t=h&z=16&iwloc=A” target=”_blank”>Map
Encino, CA 91316
TEL #: 818-479-7171