Carhartt WIP – Heritage Line Spring/Summer 2013 – “The Other Side” | Video

By - April 22nd, 2013

Workwear has never looked so good. Today, the European arm of one of America’s greatest brands gives us a behind-the-scenes view into their “The Other Side” lookbook, which highlights Carhartt Work in Progress‘ Heritage line’s latest looks for Spring/Summer 2013. We already gave you one look at their upcoming collection via the Lookbook we previewed last week, which is obviously heavy in tough chinos, utility jackets, and shirts, but the ability to see them move in their natural habitat presents them in a new light. As we’ve come to expect from the flourishing brand, the clothes have a very unique edge to them, similar to that of “the other side” of Hollywood Hills were director Andy J. Scott and photographer Nick Maggio shot the piece and drew inspiration for its presentation. You can check out the full video after the jump before heading to  WIP stores, selected retailers, and their online store to purchase.YouTube Preview Image