Levi’s x Liberty In-Store Installation

By - April 23rd, 2013

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The central atrium of Liberty‘s Regent Street store in London has been taken over by Levi’s, featuring a wildly colorful installation that celebrates the first ever collaboration between the two brands. The highlight of the exhibit, created by multi-disciplinary agency Denton-Cardew Design, is a black London taxicab and white Volkswagen Beetle suspended from the ceiling, both fairly bursting with an array of flowers and garlands. Psychedelic graffiti painted on the Beetle is a graphic nod to the early ’70s flower power theme, which extends to the collection itself — a total of fifteen pieces adorned with floral prints, marrying classic American style with a twist of iconic British design. Check out more looks below, and shop the Levi’s x Liberty collection here.

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