During his time at Nike, Omar Johnson had the rare opportunity to work with his childhood hero, famed artist Lenny McGurr, better known as FUTURA. Now as the VP Marketing at Beats by Dr. Dre, Johnson was certain to work with the artist once again. And so, in the packed space of Beats Flagship Store last night, FUTURA unveiled his new collaborative project – FUTURA x Beats by Dr. Dre – Solo HD Artist Series Headphone.
Part of Beats’ Apple Artist Series initiative, a white Solo HD Headphone served as a blank canvas to a series of “drizzled” paint and “splattered” ink in different colors. Seemingly random at first, the colorful appointments are in fact parts of a large, room-size mural depicting FUTURA’s signature “Atomic” icons that is currently on display at Beats Flagship Store. Retails for $199.95 USD, the FUTURA x Beats by Dr. Dre – Solo HD Artist Series Headphone is available now at Apple Store, Beats Flagship Store in SoHo, as well as Beats online shop.
Beats By Dr. Dre SoHo
67 Greene Street | Map
(between Spring St & Broome St)
New York, NY 10012
Photography by: Poe/Freshness