When you walk into an event like the one held at Fresh Out the Box, all you see is the finished product. But, as always, there’s more to the story than you think. In this short film, Pusha T gives us a behind the scenes look into how he likes to run his Play Cloths label as well as the inspiration that drove him to found it, which can basically summed up by the fact that he has very observant fans. Footage from the event is mixed in with shots of his latest apparel and his take on the fashion world and his place in it. Well worth a few moments of your time. View it after the click.