Barbara Kruger Responds to Supreme’s Lawsuit

By - May 2nd, 2013

barbara kruger responds to supreme lawsuit 01 Barbara Kruger Responds to Supremes Lawsuit

The online streetwear community is buzzing about the court case that sees Supreme filing suit against Married to the Mob for $10 million, alleging that founder Leah McSweeney and her upstart brand is — in owner James Jebbia’s own words — “trying to build her whole brand by piggybacking off Supreme.” A Supreme lawsuit for copyright infringement is nothing if not ironic, considering that the co-opting of iconic logos has been a vital component of the New York skate brand’s playbook since its inception in 1994. (Some have resulted in cease-and-desist orders, like the L.A. Kings-inspired logo that incurred the wrath of the Kings organization a few years back.) Supreme’s own red box logo is derived from the work of famed conceptual artist Barbara Kruger, who’s historically remained tight-lipped about the commercial appropriation of her designs. Until now. Complex reached out to Kruger — who now teaches at UCLA — for a comment about the recent Supreme lawsuit against Leah McSweeney and Married to the Mob, and what they received was a blank email with the following note attached:

barbara kruger responds to supreme lawsuit 02 Barbara Kruger Responds to Supremes Lawsuit

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