”For the past 30 years, we have been committed to finding like-minded brands and SUPRA is one of them,” said Shigenori Itoh, Chairman and CEO of Casio America, Inc. “The partnership between us is a true testament to what both our brands stand for and the skate industry that we support. As one of the top core skate sneakers on the market with a lifestyle connection, it was only fitting that we partner to create a dual-branded sneaker and timepiece. SUPRA’s dedication to developing innovative and dynamic products that are durable and can withstand the most uncompromising situations is the perfect match for a G-Shock, the toughest watch on the market. We look forward to the release of our first, yet not last, tie-up launching this summer.”
In the need for a signature model to best represent both Casio G-Shock and Supra‘s common interests in the “It’s About Time” collaboration, designers went for the obvious choice, the Supra Vaider Lite. Featuring a black Stain TUF upper with SUPRATUF abrasion resistant coating, this special Vaider Lite also employs the lightweight SUPRAFOAM sole for shock absorption and comfort. To best complement the Supra x Casio G-Shock GA-200SPR-1AJR Watch, each comes with a custom G-Shock insole in red, red traction pods, and a tongue tag with a “It’s About Time” clock motif set at “8:13″ or “20:13″ in military time for 2013.
Similar to the watch, this matching Supra Vaider Lite will be available on Saturday, May 11th, at select Supra retail locations around the world and suprafootwear.com.
Supra New York City
4 Prince Street | Map
New York, NY 10012
Release Date: May 11th, 2013 (Saturday)