Balenciaga has unveiled imagery from its first advertising campaign with Alexander Wang as the brand’s creative director. Infused with a cinema verite sensibility, the black and white ad comes courtesy of photographer Steven Klein and features model Kristen McMenamy, though you couldn’t tell by looking at it. Shot at a relatively low angle, the model stands with a clenched fist and averted face, casting a shadow against the wall while conveying “lots of emotion,” in the words of Wang. The American designer notes that it’s in stark contrast to the “austerity” of the fashion house’s Paris runway show this past February. Look for the Fall 2013 campaign for Balenciaga to launch in a range of June magazines.