Phil Knight On How He Became A Believer in Advertising

By - May 8th, 2013

Phil Knight On How He Became A Believer in Advertising

Following his recent induction into the http://advertisinghall.org/” target=”_blank”>Advertising Hall of Fame, Phil Knight, http://nike.com/” target=”_blank”>Nike founder and chairman emeritus, sat down with http://adage.com/article/rance-crain/nike-s-phil-knight-a-believer-advertising/241281/” target=”_blank”>Advertising Age to discuss the story of Nike’s success, and how it’s inextricably entwined with its brilliant advertising campaigns. Knight dispels the oft-told myth that he was averse to advertising, explaining that when he first met Dan Wieden — co-founder of Nike’s longtime advertising agency http://wk.com/” target=”_blank”>Wieden+Kennedy, and the person responsible for the brand’s iconic “Just Do It” tagline — Knight told Wieden that what he disliked was traditional advertising. “And so Dan Wieden with his creativity and intensity,” Knight says, “made me a big fan of advertising.” He adds that media buzz is a crucial component of Nike’s marketing efforts, observing that controversy, “under the right circumstances,” can be a good thing. Go http://adage.com/article/rance-crain/nike-s-phil-knight-a-believer-advertising/241281/” target=”_blank”>here to read the feature in its entirety.

Phil Knight On How He Became A Believer in Advertising

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