The Distinct Life x DSPTCH For Chevy Urban Style

By - May 8th, 2013

feature distinct life dsptch chevy urban The Distinct Life x DSPTCH For Chevy Urban Style

Rick Williams, founder of creative agency The Distinct Life, has been at the forefront of Detroit’s revitalization efforts, and his latest project is directly in line with his Motor City roots. For tonight’s “Chevy Urban Design” event in New York, centered around the launch of the 2014 Chevrolet Impala, the Distinct Life is teaming up with accessories specialist DSPTCH to produce a run of limited-edition key chains. Crafted from durable parachute cord with a heavy-duty coated steel clip, each piece is complemented with a woven label giving the nod to the collaborative partners involved, as well as #CHEVYURBANSTYLE. Look for the the key chains to be available at tonight’s event, and soon through The Distinct Life’s online store.

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