Following close-up looks of HUF‘s apparel and footwear collections for Summer 2013, we’re treated to the uniquely rendered lookbook from the enduring skate brand. Shot by photographer Brian Kelley in locations throughout Los Angeles, the assembled images are produced as animated cinemagraphs, adding an interesting dimension to the typical lookbook format. The innovative presentation underscores another solid collection from the Dirtbag Crew, composed of summer essentials finished in bold, colorful prints. Along with assorted woven shirts and chino shorts, there are caps, socks and sneakers, completing the full DBC aesthetic. Check out the animated lookbook below, and find HUF’s Summer 2013 collection in stock now at the brand’s online store.