Since nothing is ever coincidental with the success of apparel brand Supreme, it seems there is another reason behind the ongoing legal spat between its owner James Jebbia and Leah McSweeney, founder/designer of Married to the Mob, another New York-base streetwear brand.
The world got wind of the dispute earlier this month when McSweeney published court document filed by Jebbia against her and Married to the MOB for “trademark infringement” over their “Supreme Bitch” parody design. While itself bears much similarities to artworks created by artist Barbara Kruger, Jebbia is asking for $10 million dollars in restitution and damages on the lawsuit filing. But there is more at stake here. It turns out Supreme, which used the famous “box logo” since April 1994, never had the sole right to the design and only filed a trademark application for it with the US Patent and Trademark Office on March 6, 2013. Unfortunately, because of a drawn-out paperwork process, it will take anywhere between six months to two years to have the trademark granted. Thus, a possible reason for Jebbia to filed the lawsuit as a preventive measure. Additionally, the trademark application also stated “…women’s, children’s and infant’s wear…”, a hint of what’s to come from Supreme as it enters the foray outside of menswear.
US Serial Number:
Application Filing Date:
Mar. 06, 2013
New application will be assigned to an examining attorney approximately 3 months after filing date.
Mar. 11, 2013
Mark Literal Elements:
Standard Character Claim:
Mark Drawing Type:
3 – AN ILLUSTRATION DRAWING WHICH INCLUDES WORD(S)/ LETTER(S)/NUMBER(S)
Description of Mark:
The mark consists of the word “Supreme” in white block letters against a red rectangular background.
The color(s) red and white is/are claimed as a feature of the mark.
Design Search Code(s):
26.11.21 – Rectangles that are completely or partially shaded
Related Properties Information
Claimed Ownership of US Registrations:
Goods and Services
Note: The following symbols indicate that theÂ registrant/owner has amended the goods/services:
Brackets [..] indicate deleted goods/services;
Double parenthesis ((..)) identify any goods/services not claimed in a Section 15 affidavit of
Asterisks *..* identify additional (new) wording in the goods/services.
Women’s, children’s and infant’s wear, namely shirts, t-shirts, long-sleeved shirts, under shirts, jerseys, dress shirts, denim jeans, hooded sweat shirts, wraps, warm-up suits, parkas, cardigans, pants, jean jackets, shorts, tops, tank tops, sweat shirts, sweat jackets, sweat shorts, sweat pants, sweaters, vests, pullovers, jackets, coats, reversible jackets, wind-resistant jackets, shell jackets, sports jackets, golf and ski jackets, heavy coats, over coats, top coats, swimwear, beachwear, visors, headbands, ear muffs, thermal underwear, long underwear, underclothes, caps, hats, headwear, scarves, bandanas, belts, pajamas, sleepwear, gloves, boots, rainwear, footwear, shoes and sneakers; dresses; skirts; blouses; robes; children’s and infant’s polo shirts; children’s and infant’s rugby shirts; children’s and infant’s snow suits; children’s and infant’s cargo pants; infant body suits
025 – Primary Class
Basis Information (Case Level)
Filed No Basis:
Currently No Basis:
via: ANIMAL New York