In business, independent companies always hit a limit where growth plateaus. In most cases, the slow down is attributed to stagnation in either financial or management situation, or a combination of both. http://soph.net/”>SOPH. founder and designer, http://freshnessmag.com/tag/hirofumi-kiyonaga/”>Hirofumi Kiyonaga (pictured on the right), assures us that this acquisition by http://jun.co.jp/eng/”>JUN is neither of the above. In fact, Kiyonaga was employed by JUN previously, and is familiar with the company and its director, http://blog.honeyee.com/ssasaki/”>Susumu Sasaki (pictured on the left). The merger is a strategy to grow SOPH. empire as a global brand, which unfortunately was not possible as an independent company. Kiyonaga will still remain as the Creative Director of SOPHNET., http://uniformexperiment.jp/”>uniform experiment, and http://fcrb.net/”>F.C. Real Bristol, yet JUN will take control over all of the finances of those brands. It is a new chapter for SOPH. and we will see if this strategy will pay dividends in the future.