Chari & Co. has become a staple in the New York City bicycle culture, catering to various types of cyclists and lifestyles. Packed inside their compact store is new and old gear for fixed gear and road bikes, as well as their in-house brand of the same name. Chari & Co.-sponsored rider John Kniesly, a.k.a. K-Tel, guides you to the shop located on Stanton Street. The chilled vibe of this video reflects the carefree attitudes of the owners of the store. Watch this short film to find out a little more about Chari & Co., and drop by the shop when you are in the neighborhood.