BWGH announced the opening of their first pop-up store in Paris. Although, this store will only be open for four and a half months initially; however, its success may trigger plans for more permanent venue for the label. The new space is located inside Les docks Cité de la Mode et du Design, surrounded by other designers and retailers. Interior fit out is simple and minimalist, yet it still captures the charm of the Parisian label, paying attention to small details. It’s blue and white color scheme pays tribute to Yves Klein, one of the inspirational artists of the BWGH designers. Drop by the space before September this year to browse through their pop-up shop.
Les docks Cité de la Mode et du Design
34, quai d’Austerlitz | Map