Levi’s – “The Story of the 501 Jean” | Video

By - May 20th, 2013

Levis   The Story of the 501 Jean | Video

On this exact day 140 years ago, businessman Levi Strauss and tailor Jacob Davis finally received the approval of their patent, http://google.com/patents?vid=139121″ target=”_blank”>U.S. Patent 139,121. In it, a rough abstract and simple line drawing by Davis called for “Improvement in Fastening Pocket-Openings” by using rivets to strength them. And while insignificant at the time, this launched the original and the first blue jean as we know it, the http://us.levi.com/family/index.jsp?categoryId=3194290&cp=3146842.3146854&ab=leftnav:men:menfeatures:bystyle:501original:3194290″ target=”_blank”>Levi’s 501. To mark the birth of this fashion and cultural icon, http://levi.com” target=”_blank”>Levi’s created a visual timeline through a video slideshow, featuring achieved photos of crucial events that took place during the last 140 years along with the 501’s evolutions in design. A happy 140 to you, Levi’s 501!

Levis   The Story of the 501 Jean | Video
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