Denim & Supply by Ralph Lauren Opens First Flagship Stores in the U.S.

By - May 23rd, 2013

Less than a year since the Rugby label’s closure, Ralph Lauren recently started to renewed some of the old store locations into flagships for its Denim & Supply by Ralph Lauren line. Among the first of these stores here in the U.S. is one at 342 Newbury Street in Boston, which opened last month, and the 4,000-square-foot storefront at New York City’s 99 University Place. To mimic the collection’s general design theme, Rugby’s once posh-preppy interior of tartan carpeting and mahogany wall panels gave way to rustic hardware and weathered paint job, much like a general store/trading post out in the Old West. Filled with exposed brick walls, worsted leather furnishings, and worn wooden floors, the store’s interior as well as the clothing’s designs, all highlight a modern Bohemian sensibility.

Filled with complete collections for men, women, kids, and accessories, both Denim & Supply by Ralph Lauren flagship stores in New York and Boston will be open throughout this Memorial’s Day Weekend.

Denim & Supply by Ralph Lauren – New York
99 University Place | Map
New York, NY 10003
TEL #: 212-677-1895

Denim & Supply by Ralph Lauren – Boston
342 Newbury Street | Map
Boston, MA 02115
TEL #: 617-247-2801