Nike to End LIVESTRONG Product Line

By - May 28th, 2013

Nike to End LIVESTRONG Product Line

Last October Nike terminated its contract with Lance Armstrong following reports that the seven-time Tour de France winner had used performance-enhancing drugs throughout his career. Nike is further distancing itself from Armstrong, announcing that the brand is discontinuing its line of Livestrong-branded products after the Holiday 2013 collection. (Foundation and company officials said Nike will honor the financial terms of the contract until it expires in 2014. In a statement, Nike has said the brand will continue to support Livestrong “by funding them directly as they continue their work serving and improving outcomes for people facing cancer.”) The nine-year partnership between Nike and the Livestrong Foundation had raised over $100 million through sales of the yellow Livestrong wristbands, as well as royalty payments on the sale of Livestrong-branded gear. Livestrong officials said the foundation was “deeply grateful” to Nike. “Together, we created new, revolutionary ways of thinking about how non-profits fuel their mission and we’re proud of that,” the foundation said.

Nike to End LIVESTRONG Product Line

Photography by: Joel Saget

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