In its ongoing battle against Twitter, social media Facebook officially adds clickable #hashtags as a function starting today. Currently as a roll-out version, the company will first introduce the function to a small number of Facebook Pages. Much like other social media site, a pop-up layer shows up when you click on the hash-tagged key words. On it, you’ll find a list of people currently in discussion on the subject as well as Facebook Pages with related topics.
With this addition, Facebook is hoping to dethrone Twitter from its supremacy in terms of real-time updates. On any given night during prime time television, roughly 88 to 100 million Americans are on Facebook. The company also disclosed an impressive stats from a recent episode of HBO‘s Game of Thrones. In the midst of the controversial “Red Wedding” scene, over 1.5 million people mentioned it on Facebook, out of the roughly 5.2 million people who watched the show. The new usage of hashtags will help the company to further capitalize on the number of people it engages on a daily basis.