Born out of a frustration to complete his workout routine, the acclaimed fashion designer, Rick Owens, has announced his collaboration with adidas in creating functionally stylish running shoes for both men and women.
The collaboration is not the first time adidas has worked with a high fashion designer to produce a line of aesthetically pleasing sportswear (see adidas by Stella McCartney). Owens cites that his appreciation for the German athletic wear brand stems from its characteristic allusions to 80s hip-hop culture.
“I’m not great at collaboration — I get too anal, too detail-oriented and impatient. It’s very innocent on my part — I’m not trying to provoke anyone but it ends up being a mess,” explained Owens. “But adidas is a classic brand and it reminds me of Eighties hip-hop. They just have an authentic, old-school realness that appeals to me.”
Not wanting to look like a “dinosaur running through the Tuileries”, Owens has designed a collection of shoes based on a single silhouette for himself and the athletically inclined. “When I did my basketball shoes it was all about style. But for these running shoes, I wanted them to be technically really good and I want people to be able to run in them,” he said.
Dirk Schönberger, the creative director of the Sport Style division at adidas, is both excited and thrilled at partnership. “Personally I have been an admirer and fan of Rick’s work for the longest time. I realized that his design vision is very different from anything the company has done or is doing at the moment, even with any other design collaboration,” he said. “Partnering up with Rick Owens gives adidas the opportunity to explore a new look, creating products with a unique perspective on design, technology and craftsmanship.”
There are six styles for men and four for women, all carrying a basic color motif of black, white, gray, pearl and bone. Materials include various combinations of leather, suede, nylon and canvas. In true Rick Owens’ fashion, the sneakers will be faintly perforated to mark the iconic Adidas three-stripe logo.
Images of the single season, Owens-adidas collaboration are set to be released on June 27th at the Rick Owens men’s spring show and will retail for $400 – $500 USD. Look for them in December at Rick Owens boutiques and premium specialty fashion retailers.