Created by German designer and art director at Scholz & Friends Berlin, the Nike Air Packaging Concept by Ralf Schroeder takes the Air unit outside the shoe, using the concept of a visible air bag to replace the traditional orange cardboard shoebox. Not only is it visually arresting, the concept contributes to the notion of sustainability by using less materials. Even better, the decreased weight can potentially translate into cheaper shipping rates for online customers. The only drawback: stacking shoes might pose a challenge for collectors. Check out additional images of Ralf Schroeder’s Nike Air packing Concept below.
via: The Dieline