Last week we gave you a http://freshnessmag.com/2013/06/22/fujifilm-x-m1-digital-camera-preview/” target=”_blank”>sneak peek at http://fujifilmusa.com/” target=”_blank”>Fujifilm‘s latest entry-level version of their popular X-Series line, the X-M1. But now Fujifilm has officially taken the wrapper off of this powerful and versatile mirrorless camera, which effectively rounds-out a strong offering that balances out the price of the professional quality X-Pro1 and X-E1 models. The X-M1 packs a 16.3MP APS-C X-Trans CMOS sensor and comes with the new 16-50mm f/3.5-5.6 OIS lens or as a standalone body. It also features a 3-inch tilting LCD screen and offers Wi-Fi-based image transfer to iOS and Android devices with the free Fujifilm Camera App. Because the X-M1 lacks a viewfinder, the mini shooter weights in at only 11.6oz – and that’s including the battery and memory card – but with a pop-out flash, a speedy EXR Processor II, and the ability to shoot up to 30 frames at 5.6fps in burst mode, small obviously doesn’t mean it isn’t capable. Roll-out of the X-M1 begins in July with the black and silver body colorways and August for the brown, retailing for $699.95 for the body only and $799.95 if you want the full X-M1 kit with the 16-50mm OIS lens.