adidas Originals Blue Collection – Fall/Winter 2013 Collection Lookbook

By - July 1st, 2013

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Representing the premium apparel and footwear segment of the trefoil brand, the adidas Originals Blue collection mixes a street ready sensibility with functional sportswear notes. The sub brand’s Fall/Winter 2013 range highlights those two sartorial perspectives, enhanced with eye-catching graphics and patterns, plus innovative details like taped seams and water-repellent materials. Cheetah print is a running motif throughout, representing agility and speed at the same time circling back to the brand’s sports heritage. In addition to the shell of a technical jacket, it appears on unexpected places like the sleeves of a button-down shirt and the straps of a backpack. Basketball is also a pivotal design influence, seen in 33-printed sweatshirts and hoodies. The collection is classic sportswear with an edge, at home on any street corner in London, Berlin, Paris, Tokyo or New York. The men’s lookbook — featuring art direction by Harris Elliott and photography by Dean Chalkley — can be viewed below.

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