Trailing not too far from the U.S. now, China is likely to become the world’s largest market for luxury goods in the next decade. With so much disposable income fluttering about, brands such as BRABUS are all looking for a way to claim their stakes in the new market.
Ahead of the 2014 Mercedes-Benz S600‘s official launch in the Middle Kingdom, the aftermarket specialist created the BRABUS 60 S Dragon Edition, a China exclusive offering. Powered by a modified 6.3-liter V12 engine with an output of 730 horsepower and 811 lb-ft of torque, the BRABUS 60 S Dragon Edition is capable of hitting the 0 to 62 mph mark in just 4 seconds. However, it isn’t just a simple “rocket on land” conversion. BRABUS revised the exterior with new side skirts, front fenders and bumpers for a more aggressive appearance. On the vehicle’s interior, the addition of quilted leather appointment in burgundy, luxurious wood panelings, and rear Infotainment system all exemplify the idea that you don’t drive this creation from BRABUS, you get chauffeur in it instead. Including a special golden dragon emblem on its front grille, fenders, side skirts, and an embroiered version on the car’s headrest, the 2014 Mercedes-Benz S600 – 60 S Dragon Edition by BRABUS will be available through its dealerships across China soon.