Using a playful animated video by illustrator Jordi Labanda, luxury fashion house Louis Vuitton has announced the launch of its new mobile commerce site in the U.S. The service offers customers the opportunity to shop for the French brand’s luxury goods on the go, as illustrated in the colorful video. A woman at a café browses the site, initiating the instant formation of a bridge between France and the U.S., ultimately illustrating LV’s reach into metropolitan areas like Los Angeles and beyond. Finally, a concierge emerges with shopping bags in hand, denoting the brand’s commitment to service while also speaking to the convenience of m-commerce shopping. Check out the video below.