As far as smart ideas go, this one pretty much takes the cake. The Veuve Clicquot champagne brand has recently designed an intriguing new package that keeps its bottles chilled for up to two hours. The case is composed wholly out of starch, which means that is it not only strong and light, but it is also 100% biodegradable (tree-huggers, feel free to geek out on that for a bit). The design is ecological, practical, and elegant. Just watch the clever commercial and you’ll agree with us that Veuve Clicquot’s “Naturally Clicquot” packaging by Cédric Ragot is the coolest thing since sliced bread.