Pharrell Williams and the Billionaire Boys Club team opted to launch their Spring 2014 collection during the SEEK Berlin event. Strategically timed to garner maximum impact, here we have the recap photos of the private event. The launch party was a casual affair, bringing together Williams’ friends from all corners of the world, including NIGO, Mark McNairy, Toby Feltwell, Paul Mittleman, Michael Dupouy, Poggy, DJ Daruma and DJ Maar from the Dexpistols, and plenty more. Guests enjoyed the outdoor setting as London DJs Seb Crew and Leo Greenslade provided the background beats. Check out how the party panned out in the following pages.