Of all the merchandise on display at AGENDA Show New York this week, this was the one that stopped everyone in their tracks. After several “false re-starts” in the past, the Starter Black Label will finally make its return in Spring 2014. Now with two former Mitchell & Ness executives at the helm, the brand will be centering more on sports lifestyle once again with an expansive re-launch of its iconic satin varsity jacket line. Just a sample so far, the company is working closely with sports licenses holder GIII Apparel Group on some sort of agreements for teams in NFL, NBA, and MLB. When complete, the final product will be a close facsimile of the “New York Knicks” Satin Varsity Jacket seen here, along with a matching Starter snapback cap.
Photography by: Poe for Freshness