It is the “Tale of Three Cities” as Nike and its Nike Basketball division unveiled the new Zoom Hyperflight Collection for China – a total of three distinctive designs, each referring to the three major urban centers in China, including its capital city of Beijing. Formally known as the “Northern Capital” by its Chinese characters, the city was once the summer retreat for Emperors and Imperial Household till the 1600s when Qing Dynasty rulers made it China’s sole capital. With inspirations from Beijing’s long association with Chinese Emperors, Empresses, and ruling royalties of the past, Nike appointed the city’s Nike Zoom Hyperflight edition in a golden-copper synthetic upper. Etched in an intricate weave pattern, the sneaker takes on a persona of a lion, a symbol of imperial power and protector of the throne. To further accentuate its design and the city itself, Nike added the Chinese character of “?”, or “Jing” for capital city, onto the shoe’s insole.
The Nike Zoom Hyperflight “Beijing: Lion” will be available at select Nike China retail locations across the Middle Kingdom starting tomorrow, July 20th. If everything goes accordingly, the collection will also be available to consumers in the US two weeks from now.
Nike Zoom Hyperflight Premium
Color: Metallic Copper/Black-Challenge Red
July 20th, 2013 (Saturday) – China Only
August 2nd, 2013 (Saturday) – Rest Of The World