When it comes to iconic apparel logos, there are few that can stand alongside http://Lacoste.com” target=”_blank”>Lacoste‘s legendary crocodile. But, when it came time to celebrate the 80th Anniversary of the French brand, Lacoste decided to allow a little creative freedom with the small stitched creature, giving English artist and graphic designer http://petersaville.com/” target=”_blank”>Peter Seville free reign to reinterpret its design. All while keeping with a white polo and green color for the gator, Seville clearly had fun coming up with new ways to show the iconic animal using everything from a crazy scribble, to straight lines, dots, blurs, and blots that will be featured on a series of very limited edition polo shirts. A total of 160 shirts were created for display – 80 for men and 80 for women – and will ultimately be for sale at leading Lacoste retailers around the world for about $547 each, beginning November 15. A wider release with more limited design options – eight to be exact – will also be produced and sold at Lacoste stores around the world under the No8 range label this fall.
via: http://designweek.co.uk/we-like/peter-saville-pushes-the-logo-to-breaking-point/3036822.article” target=”_blank”>designweek