JohnUNDERCOVER – Fall/Winter 2013 Collection Lookbook

By - July 23rd, 2013

High fashion and fast fashion may seem different at first glance, yet a special relationship is formed between these opposing segments, where leaders in each category are trying to attract customers from the other markets. UNDERCOVER is no stranger to this system, collaborating with UNIQLO for a mere two seasons, entering into the fast fashion market for a brief moment. Their premature exit from fast fashion could be attributed to their strategy to launch a new basic line, JohnUNDERCOVER for men and SueUNDERCOVER for women. Here is a look at their premiere Fall/Winter 2013 collection lookbook, giving a hint of what to come in the following seasons.