JohnUNDERCOVER – Fall/Winter 2013 Collection Lookbook

By - July 23rd, 2013

JohnUNDERCOVER   Fall/Winter 2013 Collection LookbookHigh fashion and fast fashion may seem different at first glance, yet a special relationship is formed between these opposing segments, where leaders in each category are trying to attract customers from the other markets. http://undercoverism.com/”>UNDERCOVER is no stranger to this system, collaborating with http://uniqlo.com/”>UNIQLO for a mere two seasons, entering into the fast fashion market for a brief moment. Their premature exit from fast fashion could be attributed to their strategy to launch a new basic line, JohnUNDERCOVER for men and SueUNDERCOVER for women. Here is a look at their premiere Fall/Winter 2013 collection lookbook, giving a hint of what to come in the following seasons.

JohnUNDERCOVER   Fall/Winter 2013 Collection Lookbook

JohnUNDERCOVER   Fall/Winter 2013 Collection Lookbook

JohnUNDERCOVER   Fall/Winter 2013 Collection Lookbook

JohnUNDERCOVER   Fall/Winter 2013 Collection Lookbook

JohnUNDERCOVER   Fall/Winter 2013 Collection Lookbook

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