For those unfamiliar with the http://uniformexperiment.jp/” target=”_blank”>uniform experiment aesthetic, one doesn’t need to look much further than the brand’s moniker to understand its mission. The name indicates an innovative, experimental take on traditional menswear, which is typically informed with a disheartening uniformity. Consequently, the brand takes familiar wardrobe pieces and infuses them with high-flown graphics and premium materials, all funneled through the dual visions of founders Hirofumi Kiyonaga of SOPHNET. and Hiroshi Fujiwara of fragment design. Highlights from uniform experiment’s new Fall/Winter collection is showcased in a new campaign video, full of standout outerwear pieces and woven shirts accented with a number of unique details. Check out the video below.