adidas Originals – Fall/Winter 2013 “Unite All Originals” Campaign | Preview

By - July 26th, 2013

Just like how its 1986 recording of “Walk This Way” with Aerosmith forever popularized the hip-hop genre within the mainstream music listeners, Run DMC is looking to extend its influence among the latest hit makers. With help from adidas Originals, Run DMC’s Joseph “Reverend Run” Simmons and Darryl “D.M.C.” McDaniels recently partnered with DJ A-Trak to create a new anthem for the modern era. Part of adidas’ ongoing “Unite All Originals” campaign, the fall and winter 2013 portion didn’t just enlisted these trio of musical pioneers, however, but the fans themselves. When the new campaign video debuts on August 1st, viewers will have the abilities to add visual effects using voice commands. Thus, making this an all-inclusive music video.

The new adidas Originals “Unite All Originals” campaign for Fall/Winter 2013 starts on August 1st. To get a preview and behind-the-scene look, check out the video below…

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