New Balance MRL996 REVLITE “Excellent Times” Launch Event With Shawn Yue

By - July 29th, 2013

New Balance MRL996 REVLITE Excellent Times Launch Event With Shawn Yue

Flanked by Tetsuya Shono, head of New Balance Lifestyle, industrial designer Osian Batyka-Williams and DJ ELVIS.T, Hong Kong entertainer Shawn Yue formally introduced his new collaboration to a gathered crowd in Beijing last week. Billed as the Shawn Yue x New Balance MRL996SY REVLITE “Common Sense+,” the special edition drew influences from Shawn Yue’s various creative outlets, everything ranging from his most notable role on the Hong Kong film franchise Infernal Affairs, his singing career, and most recently as the creative director for his retail concept COMMON SENSE+. In a distinctive True Blue colorway of COMMON SENSE (CMSS) with grey and white accents, the New Balance MRL996SY REVLITE features a C-Cap midsole and REVLITE, a new cushioning system that is 30% lighter than its predecessor. Limited to 996 pairs worldwide, the edition is already a best seller across the Greater China region since its launch yesterday. Now the question is will New Balance bring the design westward and make it available here as well?

Photography by: Dan for Freshness

New Balance MRL996 REVLITE Excellent Times Launch Event With Shawn Yue

New Balance MRL996 REVLITE Excellent Times Launch Event With Shawn Yue

New Balance MRL996 REVLITE Excellent Times Launch Event With Shawn Yue

New Balance MRL996 REVLITE Excellent Times Launch Event With Shawn Yue

New Balance MRL996 REVLITE Excellent Times Launch Event With Shawn Yue

New Balance MRL996 REVLITE Excellent Times Launch Event With Shawn Yue

New Balance MRL996 REVLITE Excellent Times Launch Event With Shawn Yue

New Balance MRL996 REVLITE Excellent Times Launch Event With Shawn Yue

New Balance MRL996 REVLITE Excellent Times Launch Event With Shawn Yue

New Balance MRL996 REVLITE Excellent Times Launch Event With Shawn Yue

0 comments